Gigi Hadid gives her friends Taylor Swift and Kendall Jenner custom signet rings

LONDON- Gigi Hadid put a ring on it and gave her friends Taylor Swift and Kendall Jenner custom-made signet rings from London jeweler and enamel specialist Cece London.

Swift’s ring features a detailed portrait of her cat Benjamin Button surrounded by a pearl border. On either side are burning hearts, Swift’s favorite number, 13, and her boyfriend Travis Kelce’s jersey number, 87.

The inside of the ring is engraved with the letters TTPD, named after Swift’s new album The Tortured Poets Department. Jenner’s ring features portraits of her Doberman Pinschers.

In an interview, jewelry designer and goldsmith Cece Fein Hughes said the commissions were the result of a social media campaign that launched about six weeks ago. Hughes designed enameled portrait rings of pets, added other clues and symbols and asked people to guess their celebrity owners.

Hughes said Hadid follows Cece on Instagram and ordered the Benjamin Button model “and also asked that we engrave the name of Swift’s latest album on the inside.”

After Hadid ordered the rings for her friends, Cece gave her one of her own. The Dreamer ring is from one of the brand’s newest collections and features a glittery mermaid design with a pearl edge.

She said that shortly after the campaign launched, “we completed this trio of fabulous rings within about three to four weeks. We were able to complete them quite quickly,” said Hughes, who worked at Sotheby’s and Christie’s before training as a jeweler.

Hughes said the team had fun creating the designs and she was happy the social media campaign worked. Hadid, she said, “is a great friend. I wish I had friends who would buy me jewelry,” Hughes said.

Hughes said about 70 percent of Cece’s work is custom-made, with the rest coming from seasonal collections.

Prices for bespoke items range from £3,200 to £20,000 depending on the size. The pieces are made from enamel, 18-carat gold, seed pearls and tiny diamonds that catch the light.

Hughes said she has a passion for enamel work, so most of the work revolves around this ancient art.

“There are only a handful of people in the world who can achieve this level of craftsmanship. Our (enameller) also makes Fabergé eggs. The lead time and labor required for these paintings is extraordinary. The level of realism of our designs, executed in miniature on gold, is just phenomenal,” she said.

The jewellery is made in London. Cece has her own workshop and sends the designs to the enameller, who engraves and paints them by hand using fire and crushed glass.

Hughes said the designs were inspired by her tattoo obsession. “I don’t have many tattoos myself, but the designs are very tattoo-like in that they’re really playful but also part of a serious piece of art. And I like to combine the two. It’s especially fun to play around with fine jewelry and I think the designs add a splash of color to everyday life.”

In addition to the brand’s website, the jewelry is also available at retailers such as Liberty, Goop and Twistonline.

Cece has about 100 custom orders in the pipeline at any given time, but that number could increase significantly after the next Instagram campaign launches in a few weeks.

“Instead of ‘guess the pet,’ it’s now ‘guess the celebrity.’ We have some fun designs where people actually have to guess who the person is based on images and symbols of everything they love,” she said.