Auto Club Group becomes official partner

25 June 2024

With their shared commitment to excellence and innovation, Tough Mudder and The Auto Club Group are ready to deliver experiences that challenge, inspire and unite participants.

BOSTON, MASS. /ENDURANCESPORTSWIRE/ – Tough Mudder, the global extreme fitness brand, announces that AAA – The Auto Club Group (ACG) will become an Official Partner of Tough Mudder. This collaboration represents a significant milestone for both organizations and aims to enhance the participant experience at select Tough Mudder events across the United States.

Brian Cox, Director of Global Partnerships at Tough Mudder, expressed his excitement about the partnership, stating, “We are thrilled to welcome ACG as a presenting partner for several of our upcoming events of the season, including Tough Mudder Michigan, Tough Mudder Twin Cities, Tough Mudder Colorado, Tough Mudder Nashville and Tough Mudder Central Florida. This partnership is a testament to our commitment to providing unparalleled experiences for our participants.” Cox added, “Tough Mudder is not just about physical endurance; it’s about teamwork, resilience and the power of community. Our partnership with ACG reinforces those values.”

Mudder Nation can expect to see these values ​​brought to life throughout the partnership. A key benefit is the introduction of the AAA Express Line, available exclusively to AAA members. This expedited registration process allows members to quickly complete registration and get in the mud! This feature highlights both organizations’ commitment to providing convenience and value to their communities. Additionally, ACG will play a major role on Tough Mudder’s social media, providing content highlighting many teamwork-based obstacles. This collaboration aims to inspire and engage participants and fans alike, showcasing the spirit of camaraderie that defines both Tough Mudder and ACG.

Phil Malcolm, Vice President of Marketing at The Auto Club Group, added, “We are excited to be a sponsor of five targeted Tough Mudder events this year. At ACG, we are all about helping our members through life’s obstacles, and this association with the Tough Mudder events is an opportunity to spread and amplify our message even further.

About Tough Mudder

Founded in 2010, Tough Mudder is a leading global sports and active lifestyle brand that creates the world’s most extraordinary adventures and promotes the power of teamwork. With more than 6 million participants, the company hosts more than 130 challenges (Tough Mudder 3-5+ miles and Tough Mudder 10+ miles) and endurance events (Tough Mudder Infinity, Toughest Mudder and World’s Toughest Mudder) annually in 10 countries. The company’s Content Studio fosters a global movement of people working together to discover their hidden potential and delivers wellness, nutrition and inspirational content to millions of engaged online brand enthusiasts daily across social and digital platforms. More than 500,000 new participants are welcomed into the global Tough Mudder community each year. The company is part of the Spartan family of global extreme endurance companies. For more information, visit www.toughmudder.com.

About AAA – The Auto Club Group

The Auto Club Group (ACG) is the second largest AAA club in North America with more than 13 million members in 14 U.S. states and two U.S. territories. ACG and its affiliates provide members with roadside assistance, insurance products, banking and financial services, travel and more. ACG is part of the national AAA association with more than 64 million members in the United States and Canada. AAA’s mission is to protect and promote freedom of movement and improve road safety. For more information, visit the AAA Mobile app, AAA.com and follow us on Facebook, Twitter and LinkedIn.

Tough Mudder Contact

Brian Cox

[email protected]

AAA Contact

Adrienne Woodland

[email protected]