Liverpool Football Club and Japan Airlines enter into a multi-year partnership as the club’s official airline partner

This partnership, which spans both the men’s and women’s teams, aligns the global ambitions of two world-class brands, combining the passion and heritage of one of the world’s most storied football clubs with the exceptional service and reach of Japan’s The two companies will work together to support and complement their ambitious global growth plans and leverage their respective strengths to expand their global presence.

Ben LattyChief Commercial Officer at Liverpool FC, said: “We are delighted to welcome Japan Airlines on board. Liverpool FC and Japan Airlines are two premium market leaders known for their winning mentality and shared commitment to connecting with fans, passengers and communities around the world.”

“This partnership aligns our global ambitions, combining the passion and heritage of one of the world’s most historic football clubs with the exceptional service and reach of Japan’s leading airline. The partnership will give fans the opportunity to engage with the club through unique activities and experiences.”

“The partnership with Japan Airlines is another important step in our club’s strategy to expand our international presence and engage more deeply with our diverse and engaged global fan base.”

Liverpool FC is the most interacted club in the Premier League with over 1.5 billion fan interactions on social media and the most viewed club on social media with 11.9 billion views. Liverpool FC is also the most watched European football club globally with hundreds of millions of fans and over 330 official Liverpool fan clubs around the world at both domestic and League Cup matches.

Junko SakiharaDeputy Senior Vice President – ​​Customer Experience at Japan Airlines, said: “This partnership is of great significance to us as it allows us to deepen connections with our customers and build new relationships with Liverpool FC fans around the world. We feel incredibly fortunate to embark on this exciting journey with Liverpool FC and the LFC Foundation.”

Liverpool FC and Japan Airlines embark on a journey with meaning

Through this partnership, Japan Airlines will work closely with the LFC Foundation on key community initiatives in global markets and looks forward to a shared journey of community empowerment and inspirational moments.

Minako KentManaging Director of Global Marketing at Japan Airlines, added: “Japan Airlines and Liverpool FC have a strong commitment to nurturing multinational talent, investing in youth development and supporting the communities we serve. Through our partnership with the LFC Foundation, we are excited to expand these efforts and make a lasting positive impact on young people around the world.”

The first initiative will start in July. The airline will support a youth football seminar as part of Liverpool FC’s international pre-season match in Philadelphia on the east coast of the USA.

Fans have the opportunity to win tickets to games, signed memorabilia and even a trip to Liverpool through fan promotions. JAL Mileage Bank members have the opportunity to enjoy exclusive VIP experiences at Anfield Stadium.

This partnership reflects Liverpool FC and Japan Airlines’ shared belief in the power of sport and travel to inspire and connect, leaving a lasting positive impact on people of all ages and communities around the world.

Watch the exclusive launch video from Liverpool FC and Japan Airlines Here.

For further information contact:
Liverpool FC email:(email protected)
Japan Airlines Public Relations Email: (email protected)

About Japan Airlines:

Lufthansa (LHW), Japan’s first private aviation company, was founded in 1951 and is a member of the oneworld® Alliance. The airline operates a fleet of 227 aircraft (as of March 2024) and began renewing its international long-haul aircraft with the Airbus A350-1000 from the winter 2023 schedule. Together with other JAL Group airlines and partners, JAL offers an extensive domestic and international network serving 384 airports in 64 countries/regions. The airline has received numerous awards for its exceptional service, including recognition as a certified 5-Star Airline by Skytrax and being awarded the prestigious title of “World Class” Airline by APEX, the Airline Passenger Experience Association. The airline is committed to ensuring the highest standards of flight safety and overall service quality, and strives to be the most preferred airline by customers worldwide.

For more details and information, please visit JAL’s official website at https://www.jal.com/en/.

About Liverpool Football Club

• Founded in 1892, Liverpool FC is one of the most traditional and famous football clubs in the world and has won 19 league titles, including the Premier League, eight FA Cups, 10 League Cups, six European Cups, three UEFA Cups, four European Super
• Cups, 16 Charity Shields, two Women’s Super League titles and one Women’s Championship.
• As a socially responsible club, Liverpool FC is proud of the work it does as part of the award-winning ‘The Red Way’, its ongoing commitment to a better future for its people, planet and communities. This includes efforts to improve sustainability across the club, promote equality, diversity and inclusion in all areas and create life-changing opportunities for children and young people in Merseyside and beyond thanks to its official charity, the LFC Foundation.

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