Brand new Winx Club animated series to premiere on Netflix in Q4 2025

Rainbow Studios has released its new CGI-animated Winx-Club The series is scheduled to premiere worldwide on Netflix in 2025. The news comes as Playmates Toys and Giochi Preziosi have been named as lead partners for a massive new Winx Club toy line. This strategic collaboration ushers in an exciting era of magic and adventure for a new generation of children and the huge global fan base that has followed the franchise since the first animated season premiered in 2004.

Longtime business partners Playmates and Giochi Preziosi will share global distribution of a brand new collection of fashion dolls, accessories, role-play toys and playsets inspired by the new Winx Club series. Playmates will lead sales, marketing and distribution in North, Central and South America, Asia, Australia, New Zealand, the Middle East and South Africa; Giochi Preziosi will lead Europe and the United Kingdom. Winx Club, produced and distributed by Rainbow Group, headquartered in Italy, will celebrate its 20th anniversary in 2024. The franchise first captured the hearts of audiences with its debut in 2004, introducing a vibrant world full of magic, friendship and courage. Created by Iginio Straffi, the series follows the journey of Bloom, a teenage girl from Earth who discovers she is a fairy with extraordinary powers. Enrolling at the Alfea College for Fairies, Bloom forms the Winx Club with her new friends and embarks on countless adventures through magical dimensions.

Over the past two decades, Winx Club has grown into an iconic global phenomenon, spanning 8 animated seasons, 3 theatrical films, 4 television films, 2 animated series “World of Winx” co-produced with Netflix, 2 seasons of a Netflix original live-action series “Fate – The Winx Saga”, and an extensive merchandising program. The Winx Club community has generated over 20 billion views of Winx Club content on YouTube and more than 35 billion views of Winx Club-related videos on TikTok.

To celebrate its 20th anniversary, Winx Club will enchant fans old and new alike with this brand new animated series, bringing the magical dimension to life like never before. This innovative adaptation reimagines the classic stories of Bloom and her friends, combining the show’s beloved themes with contemporary storytelling and sensational visual effects.

“We are honored to be at the forefront of this exciting new chapter,” said Georgia Manolas Walker, Vice President of Marketing at Playmates Toys“The enduring legacy of the Winx Club is a testament to the timeless appeal of its stories and characters. We look forward to introducing a fascinating range of products that capture the adventure, friendship and magic that the Winx Club stands for.”

“We are very excited about this new chapter in the Winx saga. Having worked hand in hand with Rainbow since its first launch in 2004, we are aware of the appeal that such a great brand/franchise has on consumers. We are sure that Winx will be a global success again this time,” added Jay Visconti, Chief Strategic Officer of the Giochi Preziosi Group.

“The Winx are coming back stronger than ever and I am grateful to be able to work with Netflix again, the ideal partner to bring each intellectual property to a global audience. It is a thrill to work with our long-time friends and partners Giochi Preziosi and Playmates to create the best Winx toys ever for all of our fans. I am also very happy that working with these valued partners will ensure a bright future for a powerful Winx comeback both on screen and in retail,” commented Iginio Straffi, founder of the Winx Club and president of Rainbow.