That is why BMW has stopped production of the 6 Series

By 1976, BMW had enough evidence from the sales of the Neue Klasse and E9 to bet on the success of the grand tourer body. Compact and sporty Neue Klasse cars like the 2002 and 2000 CS Coupe were BMW’s salvation in the 1960s. Although the E3 and E9 did not sell quite as well as most Neue Klasse sedans, consumer interest was still high enough to be financially viable following BMW’s motorsport successes in the mid-1970s.

When the E24 6 Series was launched in 1976, it was one of the few GT cars that was sporty, affordable and performance-oriented. The E24 hit showrooms two years earlier than the Porsche 928 and was priced close to the less nimble Mercedes 450SLC. As a result, 86,216 examples of the E24 were sold between 1976 and 1989. However, the second generation E63/E64 6 Series came to the US in 2003 and faced stiff competition from Mercedes, Bentley and Aston Martin. Sales of the 6 Series began to decline in 2007. BMW sold only 19,626 units compared to 21,947 the year before, while BMW sold 230,845 examples of the 5 Series in 2007.

Sales did not improve with the third generation F06 6 Series. Things initially looked good when the F06 was launched in 2011, with 9,392 units sold compared to just 5,848 units of the previous year’s model. However, by the end of the 6 Series’ production run, sales were dismal, with 237 deliveries in Germany in 2023.