How companies leverage the value of older workers
Some companies are starting to hire older people, recognizing the special strengths these workers may have that younger generations may lack, and are using this valuable experience to grow their company.
At the recent O-Lunla Market #2 event, company representatives offered job opportunities specifically geared towards seniors. All companies recognize the strengths of older people.
During a group discussion, Tropicana Oil Managing Director Suradej Ninek said that his company welcomes experienced employees with experience in various fields such as accounting, tax, legal, marketing, human resources and engineering.
“Experience is a valuable asset that our senior employees possess,” said Suradej, adding that they contribute a lot to the company and guide younger generations by fostering empathy and social understanding among their subordinates. This improves human resource and organizational development.
Cafe Amazon for Chance, a social cafe company, is also actively recruiting senior staff for its 330 stores in Thailand and plans to expand to over 500 stores.
“The strength of our senior staff lies in their patience and interpersonal skills,” notes Phuree Smittinet, their project manager, adding, “Their charisma and friendliness foster customer loyalty and add warmth to our business.”
Meanwhile, the supermarket chain Lotus has a The 60 Awesome program offers seniors the opportunity to work in branches across Thailand. There are currently 198 senior staff employed, with the goal of increasing the number to 400.
“Older employees pay attention to details and have a calm attitude,” explains Numpol Trakanrat, representative of Lotus, adding, “They excel at tasks such as sorting fruits and vegetables and can give customers valuable advice on cooking ingredients.”
HomePro, a home improvement retailer, also values seniors and offers positions for all skill levels.
“The treasure of our experienced employees lies in their knowledge,” says Chanan Wattanasoontorn, Assistant Vice President of Talent Acquisition at HomePro, adding, “They are happy to pass on their expertise to younger colleagues, such as former teachers who pass on their knowledge of electronics and building materials.”
While Chanan encourages experienced retirees to join his team, he stresses the importance of speaking to family members before applying. He revealed that he has seen situations from time to time where newly hired senior executives have had to resign shortly after because their family found out their parents had returned to work.
The event, “O-Lunla Market #2”, designed especially for seniors, was held last week at EmQuartier in Bangkok. Seniors had the opportunity to develop their economic potential, such as finding jobs, while enjoying good food and purchasing goods from vendors aged 55 and above. They could also participate in singing, dancing, exciting performances and more.
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