Bumblebees in love cause excitement at the Skoda Kodiaq SUV

Flirting bumblebees bring a completely new approach to car advertising in FCB London’s “Honeyed Love” campaign to launch Skoda’s latest SUV, the Kodiaq.

The global campaign kicks off with a 60-second commercial in which a bumblebee flies in a Kodiaq and goes on a road trip with her family while her loved one drives alongside the car to try to stay together.

While the free-flying bumblebee does its best to keep up with the Kodiaq, the bee inside the Kodiaq is mesmerized by the space and looks for ingenious ways to reunite with it. After a few mishaps, the bee lands on the cartoon of a boy who calmly leads her to the window and guides her to her lover.

The romance is further enhanced by the soundtrack, with Stevie Wonder singing “For Once in My Life” while the voiceover ends with the line “Discover a new kind of space,” highlighting the car’s interior while reinforcing the brand’s commitment to discovery and adventure.

Meredith Kelly, Head of Global Marketing at Škoda, said: “When you turn a car advert into a love story, you delight your audience. Love stories never go out of style, they are always an authentic and clever way to connect with our consumers.”

Owen Lee, Chief Creative Officer at FCB London, said: “Skoda is a very human brand, but rather than just using people and driving shots like every other global car advert, we wanted to tell a very human love story about two cute little bumblebees. The combination of music by Stevie Wonder, shot by the hugely talented Nicolai Fuglsig and posturing by the wizards of 1920 makes for a fresh car advert.”

In addition to the TVC, FCB London created a range of digital assets and stills to build an integrated global campaign that will run across TV, cinema, digital, paid social, billboards and OOH. Media was handled by PHD.