Nestlé and i-dac win gold at the Mob-Ex Awards 2024

Nestlé secured the prestigious title of “Mob-Ex Best of Show – Brand 2024” with an impressive haul of two gold, four silver and five bronze trophies. Their standout campaigns included “MAMA MAGIC” in collaboration with Imagic Esolutions and “NESCAFÉ Kape’t Bisig” with WPP-Openmind and Dentsu Creative Philippines. These campaigns shone in categories such as “Best Campaign – Consumer Goods”, “Best Campaign – E-Commerce & Retail” and “Best Use of Social Media”.

Unilever followed closely behind, bagging five silver and five bronze trophies, wowing audiences with campaigns such as “Axe Jungle Quest to the Untamed You unleashes amazing numbers with AR-powered integrated campaign” and “POND’S shines with AR on mobile to boost purchase decision.” Bupa (Asia) in particular made waves with “Blua Health: An AI-powered one-stop app for health,” bagging two gold and three silver trophies.

With three golds, two silvers and three bronzes, i-dac emerged as “The Mob-Ex Best of Show – Agency 2024”, earning recognition for campaigns such as “Launching the Indomie Ramen Series: The First Integrated Yatai Experience” and “Conversations Save Lives: Alodokter’s Talking Banner Saves Lives on World Mental Health Day”. Their wins spanned categories such as “Best Use of Geofencing”, “Best Results-Driven Mobile Campaign” and “Best Use of Display Advertising”.

DigiSalad made a big impression with its campaigns for Bupa (Asia) and Namco Enterprises Asia, winning two gold and four silver trophies. Meanwhile, Hakuhodo Digital Indonesia made a big impression with campaigns for Telekomunikasi Selular, securing two gold, two silver and one bronze trophies.

This year’s judging process revealed a variety of different and innovative strategies, thanks to our esteemed panel of judges for their careful evaluation. We would also like to extend special thanks to our official beer partners Heineken Silver and Tiger SOJU, whose contribution added an extra touch of brilliance to the electrifying atmosphere of the event at Shangri-La Singapore on 18 July 2024. A comprehensive list of winners can be found on our website.

We would like to congratulate all winners and finalists once again. We are already looking forward to the 13th edition of the Mob-Ex Awards next year!