The story of LauraKay Innovations

LauraKay Innovations is a family-owned business that embodies love, tradition and an unwavering commitment to developing safer and more effective cleaning and personal care solutions.

Led by father-son duo William “Bill” Embry (CEO and co-founder) and Keion Embry (co-founder and CMO), LauraKay Innovations receives rave reviews for its safe and effective solutions for the home, office, car and pet areas.

The inspiration behind the brand

Driven by a desire to honor the remarkable women in their lives, Bill and Keion, founders of LauraKay Innovations, were inspired by Bill’s caring mother and Keion’s warm grandmother, Laura, known for her comforting nature and passion for spreading joy.

Bill’s wife, Kay (also Keion’s mother), was a model of dedication through her tireless support of the community food drive. Their company name, LauraKay Innovations, is a heartfelt tribute to these women whose values ​​of love and service formed the foundation of the company’s vision.

Bill’s background as a chemist and founder of Emtech Labs provided a solid foundation for LauraKay Innovations. With over 35 years of experience in chemical research and manufacturing, he brings a wealth of knowledge and expertise.

“In 2018, we noticed a gap in the market for green cleaning products and a lot of misinformation about safe cleaning,” explains Bill. “We wanted to bring our experience, care and consideration to the market and offer greener and safer cleaning products that really work.”

A new standard for cleaning products

LauraKay Innovations stands out in a crowded market by offering products that are not only effective but also safe for families and pets. Unlike many other brands that rebrand generic products, LauraKay Innovations develops its formulas from scratch, ensuring high quality and effectiveness.

“Our cleaners are safe, effective and in some cases concentrated,” explains Bill. “This means they can quickly and thoroughly remove years of stains and stubborn odors, rather than just masking them.”

The company’s commitment to quality is evident in its rigorous testing and careful ingredient selection. Bill’s background as a chemist ensures that each product is scientifically sound and safe. “Because our products are for your home and loved ones, it’s critical for us to make sure you’re getting high-quality ingredients,” he adds.

Faith also plays an important role in the company. Guided by Christian principles, Bill and his team strive to serve their customers with love and care. They are inspired by 1 Corinthians 10:31: “Whether you eat or drink or whatever you do, do all for the glory of God.”

Innovation and customer-oriented development

One of the unique aspects of LauraKay Innovations products is their versatility. For example, the OxyVation cleaner is not only a powerful stain remover, but can also eliminate odors and mold in laundry. Likewise, the AirVation odor removers are effective for light cleaning and floor mopping, while the Probiotic Enzymatic Cleaner, BioVation can be used to maintain drains and eliminate animal odors.

The company also places special emphasis on scents, ensuring they are safe and pleasant without being overpowering. “Many of our customers appreciate the option of using fragrance-free products, especially those who report fewer rashes and easier breathing when using them,” notes Bill.

Customer feedback is vital to LauraKay Innovations’ product development. By listening to their customers, they have developed fragrance-free versions of their products to meet the needs of those with sensitivities. “We always welcome feedback from our customers and really appreciate it,” says Bill. “Once you support us, that’s it – you’re part of the LKI family.”

Looking ahead: The future of LauraKay innovations

As LauraKay Innovations continues to grow, Bill plans to expand the product line and reach more customers who value safe and effective cleaning solutions. The company remains true to the quality, customer care and principles that inspired its founding.

A key part of their future goals is to mentor and inspire the next generation of chemists and researchers. Bill’s commitment to mentoring students through their school’s internship program is a mission the company hopes to expand on. Providing jobs and benefits to future employees and developing unique cleaning solutions for homes, pets, offices and cars are also on the agenda.

Ultimately, LauraKay Innovations aims to be a trusted name in every household and live up to its name as true innovators in the cleaning industry. With their products, Laura and Kay’s legacy lives on, bringing love, care and cleanliness to every home.

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