Beef ‘O’ Brady’s chooses SoundHound’s voice AI for phone orders

July 18, 2024

US-based restaurant chain Beef ‘O’ Brady’s has announced the integration of Soundhound’s advanced voice-based AI ordering system across all of its restaurant outlets.

The speech AI system, now available for franchise integration after successful implementation in corporate locations, is designed to understand and process normal human speech patterns.

The technology enables a seamless ordering experience, even during peak hours, by answering all calls and processing multiple orders simultaneously.

Customers can place phone orders for pickup by speaking naturally, with no human intervention required.

Beef ‘O’ Brady’s added that in addition to taking orders, the voice AI technology also handles a range of customer inquiries.

It provides information about food, specials and promotions and answers frequently asked questions, such as opening hours and parking options.

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With the 2024 Summer Olympics in mind, Beef ‘O’ Brady’s highlights the ease of use of SoundHound’s voice-driven AI ordering system, which allows customers to place their food orders effortlessly.

James Hom, Chief Product Officer of SoundHound AI, said: “As consumer preferences shift toward convenience, optimizing the ordering process is critical for restaurants.

“Beef ‘O’ Brady’s is a leader in leveraging AI technology to improve customer interactions throughout the entire customer journey.

“We are very excited to partner with them as we advance the dynamic restaurant landscape and further expand our presence in the restaurant space.”

Jason Saposnik, vice president of information technology at Beef ‘O’ Brady’s, said, “At Beef ‘O’ Brady’s, we are committed to innovation and customer satisfaction.

“With SoundHound, we’re integrating cutting-edge AI technology to make ordering food as easy and natural as possible, so our staff can focus on what they do best – serving great food and experiences.

“We ensure that every interaction with Beef ‘O’ Brady’s is smooth and enjoyable.”

In April 2024, Beef ‘O’ Brady’s selected ParTech’s omnichannel ordering and loyalty platforms to enhance its digital strategy and customer engagement.