Beef ‘O’ Brady’s introduces SoundHound’s automated phone ordering system

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Diving certificate:

• Beef O’ Brady’s, which has 140 stores in 21 states, has partnered with SoundHound AI According to a press release, the company will use its voice-based AI ordering system for telephone orders.
• The technology went live at more than 30 of the company’s locations this month, a spokesperson said in an email, and is now available for franchise restaurants.
• At the beginning of the year, SoundHound cooperated with Jersey Mike’s to offer voice AI for telephone orders at 50 locations. white castle also uses its voice AI system in over 100 drive-in restaurants.

Diving insight:

In addition to voice AI in the drive-thru, restaurant chains are increasingly turning to phone ordering automation, despite initial low adoption. The technology can help relieve staff of the task of taking phone orders, reduce the number of missed calls, and increase upselling, leading to larger orders. Other companies like DoorDash have introduced automated phone ordering systems for restaurants in recent years.

SoundHound’s automated speech technology is trained on Beef ‘O’ Brady’s menu and can understand human speech so customers can speak naturally. SoundHound claims its system is “highly accurate” and the AI ​​answers 100% of calls, the press release states. The technology can also answer questions about the menu, provide information about special offers and promotions, and also answer frequently asked questions, such as when stores are open and what allergens are in certain foods, according to the press release.

Beef ‘O’ Brady’s has integrated additional technologies this year. In April, the company partnered with Par Technology to launch its Menu and Punchh systems for omnichannel ordering and customer engagement. Par Menu offers a mobile app and web interface and integrates with third-party delivery marketplaces and various point-of-sale systems. Punchh offers various gamification features for customer engagement such as challenges and more interactive elements to reward customers, according to a press release.