Meet Livi, the new Spanish-speaking voice of Spotify’s AI DJ

Music streaming giant Spotify is expanding its AI-powered “DJ” feature, offering personalized music recommendations and commentary to Spanish-speaking users around the world.

This move came immediately after a significant increase in social media conversations about a Spanish-speaking DJ. Discussions increased around 215% In recent months, Spotify said MBW in a statement sent by email.

Spotify’s DJ feature launched in beta in February 2023 and offers a personalized listening experience powered by artificial intelligence. Spotify described it at launch as an “AI DJ in your pocket” that serves as a “personalized AI guide that knows you and your music taste so well that it can choose what to play for you.”

DJ offers curated playlists as well as insightful commentary on the selected tracks and artists. In August 2023, Spotify announced its global expansion.

The original English-speaking DJ, voiced by Xavier “X” Jerniganis now supplemented by Olivia “Livi” Quiroz Roa as the voice of the new Spanish-speaking DJ. Spotify says the AI-powered Livi is not just a voice, but a seasoned music expert with extensive experience in the industry.

“After extensive international casting, Livi’s voice was the most well-received by listeners. They received constant feedback on their credibility and users felt like they were hearing music recommendations from a friend.”

Spotify

“Livi is currently a Senior Music Editor at Spotify based in Mexico City, but she is also a music expert who has spent her entire career in the music industry. After an extensive international casting, Livi’s voice resonated best with listeners, there was continuous feedback on her credibility and users felt like they were hearing music recommendations from a friend,” Spotify said.

Spotify says the Spanish-speaking DJ will allow the company to connect with millions of Spanish listeners and give them a whole new way to experience the platform. The feature will initially be available to Premium users in markets where DJ is currently available, and the company plans to expand the feature to select Latin American countries and Spain.

This move marks Spotify’s further foray into the field of artificial intelligence. In April, Spotify introduced another AI-powered feature: a playlist generator based on text prompts.

The AI Playlist This tool allows users to describe the mood or theme they want in a few words. For example, they can type in “an indie folk playlist that gives my brain a warm, tight hug,” “relaxing music to get me through allergy season,” or “a playlist that makes me feel like the main character.” The AI ​​playlist generator will then compile a selection of songs that match the prompts.

Recently co-founded and CEO of Spotify Daniel Ek said there is 8 billion user-curated playlists on Spotify, with 725 million created since the beginning of 2024 alone.

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