ABOUT TRUE VALUE
Chicago-based True Value Company is one of the world’s leading wholesalers of hardlines. The globally recognized brand with over 75 years of experience is proud to empower independent retailers in their local communities and become a symbol of strength and resilience that customers recognize and trust.
The True Value Company has an international network of 4,500 independently owned and operated stores committed to providing customers with exceptional products and expert advice for their home improvement and home maintenance projects.
While maintaining the independent spirit and community focus, operations have expanded significantly, giving local stores the freedom to stock essential products and provide services for business growth, while maintaining the trusted heritage brand.
True Value is not just a chain of stores. True Value is your reliable partner for all hardware.
ABOUT IROC
IROC (International Race of Champions) is a series that ran races from 1973 to 2006 and brought together the greatest drivers from all forms of motorsport to race identical cars on historic tracks and provide an all-star spectacle. In early 2024, NASCAR Hall of Fame member Ray Evernham and former NASCAR Cup Series team owner and venture capitalist Rob Kauffman formed IROC Holdings LLC and announced that they had acquired the rights to the IROC brand. IROC’s return to the track in July of this year is the first step in reviving this iconic brand.
-Press release on the International Race of Champions
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