Love’s Travel Stops turns store operations into a game

Love’s Travel Stops tracks key business metrics.

A travel ban and convenience store retailers is Engaging store employees using a gamification platform.

By integrating gamification technology into restaurants at different locations, Travel stops of love is trying to change the way it serves customers and engages employees.

How it works

Love’s gamification system includes three strategically placed 27-inch monitors that track key performance metrics such as greet times, order processing times and food delivery times at the company’s stores’ quick-service restaurant brands, such as Carl’s Jr., Hardee’s, Arby’s, Bojangles, Taco John’s, Love’s Deli, Dairy Queen, Back40, Naf Naf, Subway, Godfather’s, BB Sub and Chester’s.

The gamification system tracks performance, comparing each store’s performance across locations and recognizing the best employees in real time. Employees can receive awards for reaching milestones, achieving sales goals and promoting personal development.

According to Love’s, initial data shows that service is on average 11 seconds faster in the company’s gaming-equipped restaurants. This is a testament to the increased efficiency, and the competitive element between stores further boosts performance.

“The gamification software helps us maintain brand standards and contributes to our speed of service,” said Tanda Hopper, restaurant manager at Carl’s Jr. “It engages my employees and creates healthy competition between our store and others – we’re always trying to be at the top.”