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Tool hires director Leo Zuckerman and continues expansion into live-action production

Tool hires director Leo Zuckerman and continues expansion into live-action production

LOS ANGELES —

Tool, a well-known production partner for commercials, AI and live experiences, has added director Leo Zuckerman to its growing roster of directors. An award-winning director of automotive and action sports films, Zuckerman has delivered successful campaigns for clients such as Lexus, Nike, Heineken and Samsung. Zuckerman’s recent work includes “Bring It To Life,” an Olympic campaign for Toyota, “Sea to Sky” for Hyundai and “The Night” for Nissan. Before joining Tool, he most recently worked in advertising for Golden LA.

Nancy Hacohen, Tool’s Managing Director and Head of Live Action, said: “Leo has a knack for delivering visually strong and imaginative spots, making him perfect for automotive brands, sports or bold creative campaigns that need energy and emotion. We are excited to represent Leo in the US market and we know he will make a big impression.”

Zuckerman, who is also an acclaimed artist and photographer, shares Hacohen’s enthusiasm for the future, noting, “Tool has a reputation for helping directors push the boundaries of commercial filmmaking.” He adds, “I can’t wait to bring my passion for visually driven storytelling to brands looking to stand out from the crowd.”

Zuckerman grew up in Canada and attended film school at the University of British Columbia.






Tuesday, July 16, 2024

Former television star Carlos Watson was found guilty Tuesday in a federal trial of financial conspiracy charges related to Ozy Media, the ambitious startup that was doomed to failure after another executive posed as a YouTube executive to hype the company’s success.

Watson, 53, was free on bail but was remanded in custody to await sentencing.

Brooklyn-based U.S. Attorney Breon Peace said the verdict held Watson responsible for “brazen crimes” that were designed to keep Ozy afloat but ultimately brought the company down.

“The jury concluded that Watson was a con artist who told one lie after another to deceive investors and get them to buy shares in his company,” Peace said in a statement, adding that the company “collapsed under the weight of Watson’s dishonest dealings.”

Peace’s office said a jury found Watson guilty on all counts against him: conspiracy to commit securities fraud, conspiracy to commit wire fraud and aggravated identity theft. Ozy Media was also convicted on the same conspiracy offenses, the only counts brought against the company.

Watson and Ozy had pleaded not guilty and denied the charges. He testified that Ozy’s cash flow problems were the usual stumbling blocks for startups and that documents given to investors cautioned that the information had not been verified and was subject to change – “a ‘buyer beware’ approach,” he said.

The defense blamed Ozy co-founder and COO Samir Rao for any misrepresentations, and he pleaded guilty.

Watson and Ozy plan to appeal, attorneys Ronald Sullivan, Janine Gilbert and Shannon Frison said in a statement.

Watson’s relatives and supporters left the courtroom without comment, but wore black shirts that read “Whose son is next?”

Watson could face decades in prison, although sentencing guidelines for individuals… Read more