Yerbaé enters third quarter with North America’s largest club retailer

Launched in six states: California, Arizona, Nevada, Colorado, New Mexico and Utah

SCOTTSDALE, Ariz., July 16, 2024–(BUSINESS WIRE)–Yerbaé Brands Corp. (TSX-V: YERB.U; OTCQX: YERBF) (“Yerbae” or the “Pursue“), a maker of plant-based energy drinks, announced a significant milestone with the largest club retailer in North America. Beginning in July, Yerbaé’s top-selling 16oz energy drinks will be available in six states: California, Arizona, Nevada, Colorado, New Mexico and Utah.

Driven by a strong and growing consumer base, Yerbaé is seeing increasing demand for its products. Consumers have actively reached out through social media and directly to stores, eagerly inquiring about where they can find Yerbaé beverages in these regions. In response to this overwhelming enthusiasm, Yerbaé is excited to meet the demand and offer its refreshing energy drinks in convenient club store locations.

“Our fans have been incredibly vocal on social media asking where they can find Yerbaé in their area. We are excited to now share that their favorite energy drinks are available in their local club stores,” said Todd Gibson, CEO and co-founder of Yerbaé. “This expansion represents a significant milestone for us and we are excited to bring our delicious and healthy beverages to even more consumers.”

Club stores will offer a mixed pack of Yerbaé’s three most popular 16oz flavors: Mango Passionfruit, Watermelon Strawberry, and Black Cherry Pineapple. These energy drinks are made with plant-based ingredients and contain zero calories, zero sugar, and zero carbohydrates, perfectly matching the health-conscious preferences of Club Store customers.

Yerbaé’s commitment to quality and healthy ingredients continues to resonate with consumers seeking healthier alternatives in the energy drink market. The availability of Yerbaé’s mixed packs in these new locations marks an exciting chapter in the brand’s growth and reach.

About Yerbaé

Yerbaé Brands Corp. (TSXV: YERB.U; OTCQX: YERBF) creates great tasting energy drinks with yerba mate and other high quality plant-based ingredients. All Yerbaé energy drinks are zero calories, zero sugar, non-GMO, vegan, kosher, keto-friendly, paleo-friendly, gluten-free and diabetic-friendly. Founded in 2017 in Scottsdale, Arizona, Yerbaé aims to disrupt the energy drink market by offering a no-compromise energy solution, with input and support from its recently announced Yerbaé Advisory Board, Sports and Entertainment. Find us at @DrinkYerbae on Instagram, Facebook, Twitter/X and TikTok or online at https://yerbae.com.

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Disclaimer for forward-looking information

This press release contains forward-looking statements with respect to the Company. Statements in this press release that are not purely historical are forward-looking statements and include any statements regarding beliefs, plans, expectations or intentions regarding the future, including Yerbaé’s ability to be a leading player in the plant-based functional energy drink industry. Forward-looking statements are based on assumptions and are subject to a number of risks and uncertainties, many of which are beyond our control, which could cause actual results to differ materially from those disclosed or implied by such forward-looking statements. The material assumptions supporting these forward-looking statements include, among others: that demand for the Company’s products will continue to increase significantly; that the Company’s existing co-packing facilities’ production capacity will be maintained or increased; that production capacity will be increased through the introduction of new production facilities, new co-packers and new technology; that the number of products available for sale to retailers and consumers will increase; that the Company’s products will be expanded into geographic areas by national retailers; that the Company’s brokers and distributors will continue to sell and prioritize the Company’s products; that there will be no interruptions in production of the Company’s products; that there will be no product recalls due to inadvertent contamination or other adverse events related to the Company’s products; and that the Company will be able to raise additional capital to meet the Company’s increasing demand and to meet capital expenditures required to increase production and support sales activities. Actual results may differ from those projected in forward-looking statements as a result of numerous factors. Such factors include, among others, government regulations regarding the production and sale of energy drinks; the fact that consumers may not accept and purchase the Company’s products; additional competitors selling energy drinks and reducing the Company’s sales; the fact that the Company does not own or operate any of its manufacturing facilities and that co-packers may not renew current contracts and/or meet increased production quotas; the possibility of supply chain disruptions due to factors outside the Company’s control; the fact that there may be cost increases and/or shortages of raw materials and/or ingredients and/or fuels and/or co-packing costs; the fact that there may be product recalls due to unintentional contamination; the inherent uncertainties associated with doing business as an early stage company; changes in customer demand and the fact that consumers may not accept energy drinks as expected or at all; the extent to which the Company is successful in establishing new long-term relationships with new retailers and maintaining existing relationships with retailers, brokers and distributors; the Company’s ability to raise the additional funds it needs to continue its business, planned capital expansion and sales activities; and competition in the industry in which the Company operates and market conditions.

These forward-looking statements are made as of the date of this news release, and the Company undertakes no obligation to update the forward-looking statements or to update the reasons why actual results could differ from those projected in the forward-looking statements, except as required by applicable law, including the securities laws of the United States and Canada. Although the Company believes that all beliefs, plans, expectations and intentions contained in this presentation are reasonable, there can be no assurance that such beliefs, plans, expectations or intentions will prove to be correct. Readers should consult all of the information set forth herein and also note the risk factors disclosure described more fully under “Risk Factors” in the Company’s Information Circular dated November 15, 2022, which is available on SEDAR at www.sedar.com.

Neither the TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.

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contacts

For investors: [email protected] or 480.471.8391
To contact CEO Todd Gibson: [email protected] or 480.471.8391