On’s next-generation running shoe is manufactured using a spray process

You will see them in action at the Olympic Games in Paris

Our Cloudboom Strike LS.

There are many ways to make a shoe, and materials, function, and design all play a role in exactly how a pair of shoes comes together. It’s entirely possible that the shoes you’re wearing now are put together in a way that follows decades-or-centuries-old traditions. Unless you’re wearing On’s new Cloudboom Strike LS. While there are time-honored shoemaking traditions, spray-painting a shoe isn’t one of them—and that’s exactly what the Swiss company has done with this new model.

As Dezeen’s Tom Ravenscroft reports, this shoe from the Zendaya-endorsed brand is the company’s first to use proprietary technology that aims to provide a better fit and more efficient performance. “What’s special is that an upper is basically made in just one production step using our own developed technology, fully automated and within three minutes,” On’s Nils Altrogge told Dezeen.

The development process of the Cloudboom Strike LS is unique, but the results are also impressive. The New York TimesVanessa Friedman announced that Olympic long-distance runner Hellen Obiri won this year’s Boston Marathon wearing a prototype of the shoe in question – and that she will also compete in the Olympic Games in Paris wearing a pair.

Elite runners are not the target audience for the Cloudboom Strike LS, however – or at least not the entire audience. Those interested can visit On’s website for more information on when the shoes will be available to the general public. They will retail for $330.00, with the Just reports that they will hit stores this fall. Are we witnessing the beginning of a new shoemaking tradition? Stay tuned.