Love’s gamification technology improves hospitality

Love’s is investing more than $2 million over the next five years to install the system at its existing and future locations.

From Kevin McIntyre | July 15, 2024

Love’s has announced an investment in gamification technology to both enhance the customer experience and increase operational efficiency.

Love’s gamification system consists of three strategically placed 27-inch monitors. These monitors track key performance metrics in real time, such as greeting times, order processing times and the time taken to serve food.

Through comprehensive tracking, employees are able to provide fast and efficient service while maintaining high quality standards.

“Love’s is entering a new era of restaurant technology by integrating gamification into operations,” the company said in a statement. “This innovative approach creates a more interactive and rewarding environment for employees, which directly impacts the speed and quality of service customers receive.”

The element of competition between branches further increases employee performance.

“Our investment in gamification technology is transforming the way Love’s restaurants operate. By integrating cutting-edge technology, we can better engage our team members while optimizing the customer experience,” said Joe Cotton, vice president of foodservice at Love’s. “Our customers have a strong need for convenience when they’re on the go. This solution reduces customer wait time and gets drivers back on the road quickly.”

Each store’s performance is compared across locations and the best employees receive real-time recognition. Employees can receive awards for reaching milestones, achieving sales goals and promoting personal development. This system also translates operational processes into an engaging and easy-to-understand format, encouraging motivation and excellence in every task.

“The gamification software helps us maintain brand standards and contributes to our speed of service,” said Tanda Hopper, restaurant manager at Carl’s Jr. “It engages my employees and creates healthy competition between our store and others – we’re always trying to be at the top.”

Love’s has committed to investing over two million dollars over the next five years to install gamification technology at all of its locations. As Love’s expands, each new store will be equipped with this technology.